BNU
The Big Deal

Mission

The “Big Deal” at Buckinghamshire
New University is essentially a free,
all-inclusive student experience package
run through the Students’ Union. It’s positioned as a major differentiator. No
other university offers the same level of free access. It is focused on removing financial barriers and maximising student life beyond the classroom. BNU’s USP is put our students first and helping them with their financial
and emotional needs.

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Reimagine The Big Deal as a fully formed campaign platform, including how it scales across channels and maintains consistency.

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Solution​

I created a 360° integrated creative campaign that reimagines The Big Deal as the defining BNU student experience rather than just a benefits package. Built around one central creative idea, the campaign highlights how BNU removes financial barriers, supports student wellbeing, and puts students first.

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The campaign is designed to scale seamlessly across digital, social media, on-campus activations, events, PR, and student communications, using a consistent visual identity, messaging, and tone of voice. This creates a cohesive brand experience at every touchpoint while strengthening awareness, engagement, and BNU's unique positioning.