Mountain Dew

Mission

To create a high-impact retail experience that celebrates the collaboration between Mountain Dew and Beats by Dre, driving standout and cultural relevance at point of sale.

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Solution

I designed a bold branded display unit for the canned drink range, blending Mountain Dew’s energy with Beats’ premium aesthetic. The result was a visually striking, immersive retail presence that amplified the collaboration and elevated the product in-store.​