Mission

To develop clear, engaging, and visually compelling publications that effectively communicate complex business insights while maintaining a consistent brand identity across BBB's reports, brochures, and marketing materials.

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Solution

Led the end-to-end creative process for BBB's publications, from concept development and visual direction to layout design and final production. Designed and managed a wide range of reports and collateral—including small business reports, national and regional reports, brochures, and other branded publications—ensuring consistency, high-quality design, and effective communication of key insights across all deliverables.

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